Onit needed to better communicate their blue collar roots and friendly neighborhood beginnings. Chas and has team redefined the brand strategy and identity to showcase Onit's unique approach to business - a handshake reminiscent of simpler times. Oh, and they even introduced a shop dog for a brand mascot. What's not to love?
Building on the newstalgia that defines the new Onit, our team developed the new digital world that would showcase Onit's process and story, while functioning as the epicenter for all sales and marketing initiatives. The result is an engaging high-converting website experience with a dynamic CMS responsible for feeding testimonials, blogs, lessons learned, and landing pages.
We didn't stop there. Onit's founder, PJ Forslund, had some really cool parts and material quote calculator ideas, which we adapted into lead gen pages. This included a three.js-powered calculator that takes a customers part file and skins it in the brand blueprint illustration style, rotates it in 3D, and provides live dimensions with a tailored quote.
