Brand Identity, Art Direction, Packaging, Collateral Design, Web Design, Content Creation
Table Mountain Farm is a small, family-run farm located just north of Boulder, Colorado. They focus on providing the highest quality of care for their animals, while using sustainable land practices to regenerate soil and capture as much carbon as they're able. Their most popular product is their goat milk caramel sauce.
Through the brand positioning; we wanted to craft an identity for Table Mountain Farm that stood out from the typical cues associated with farms and farm raised foods. We wanted to create an identity that reflected the upscale side of the artisan process, without losing the quirk and friendly tone that is crucial to the positioning.
The identity focuses on using big, bold, and expressive serif typography that captures the true quirky personality of the brand. The color palette is drawn from colors found on the farm and throughout nature, which are carefully paired with one another to establish high-contrast focal points. The brand was designed to feel refined and elevated in the sense of the process and ingredients, but without losing its hard-working, humorous, and playful appreciation for mother earth.
For The Love Of Goats