The CBD space is incredibly crowded. 90% of products being sold are total garbage. We wanted to position The Holding Company in a sector of its own, while communicating the patented chemical-free extraction process that makes their products so special. The owners are heavily influenced by 60's counterculture, music, psychedelics, and skateboarding. We needed a way to meld all of these influences into one cohesive identity and messaging to garner the community they seek to build around hemp and cannabis.