Mendly (previously called Home Strategy Pro) is a home maintenance membership service based in Boulder, Colorado. Mendly handles everything from household to-do lists to home remodels. There’s no job too big, or small for your friendly neighborhood home maintenance company. Mendly reached out with a need to rebrand in order to better communicate the 25+ years of craftsmanship and exceptional customer service they pride themselves on.


Brand Strategy, Naming, Brand Identity, Tone & Voice, Art Direction, Illustration, UI Design, Website Development

case study information

client testimonial

We worked with Max Hofert Design to completely change the direction of our company, from brand strategy to design. Max worked with us to rename our company, develop our brand strategy and positioning, come up with our visual identity, and design our new website. The experience was satisfying and we feel that Max really took the time to hear our story and created a fantastic product for Mendly. We are completely satisfied with his performance.

Greg Stroh & Ben Moss - Co-Founders