Mendly (previously called Home Strategy Pro) is a home maintenance membership service based in Boulder, Colorado. Mendly handles everything from household to-do lists to home remodels. There’s really no job too big, or small. Mendly reached out with the need to match their strategic and visual identity with the 25+ years of craftsmanship and exceptional customer service they pride themselves on.


Brand Strategy, Naming, Brand Identity, Tone & Voice, Art Direction, Illustration, UI Design, Website Development

case study information

client testimonial

We worked with Max Hofert Design to completely change the direction of our company, from brand strategy to design. Max worked with us to rename our company, develop our brand strategy and positioning, come up with our visual identity, and design our new website. The experience was satisfying and we feel that Max really took the time to hear our story and created a fantastic product for Mendly. We are completely satisfied with his performance.

Greg Stroh & Ben Moss - Co-Founders